Targeted ads deliver stronger results. XtendReach delivers the most relevant users through combinations of sophisticated targeting capabilities. Our targeting features include:

• Content Channels – Based on classifying our publishers' inventory to a defined list of vertical categories.

• Contextual – Delivers your ad to users at the exact moment they are searching for your product or viewing competitors' sites. This targeting capability is available with users that opted-in to see targeted ads in return for using free software.

• Behavioral – Delivers your ad to users who previously visited your site (Retargeting) or other sites in your vertical.

Campaign features – Additional targeting options include geo-targeting, frequency capping, day parts, pacing, and real-time conversion tracking. These options allow us to control and deliver your campaign in the optimal way to maximize results.

The advantages of these targeting methods for advertisers are evident in high conversion rates across XtendReach campaigns - much higher than traditional online media. This results in higher ECPMs for our partners and better ROI for our advertisers.