Management Team
Adi Orzel: CEO
As Co-Founder and CEO of XTEND since May 2007, Adi oversees the company's strategy and progress towards becoming a strong international display ad network and SEM solutions provider. He brings experience spanning 9 years of helping companies excel at maximizing results from media buying, online marketing and leveraging display inventory.
Previously, as XTEND's COO, Adi led the operations, business development and marketing activity of the company, focusing on building the company's media and client relations teams and implementing an ad network operations methodology aimed at results, scale and efficiency.
Prior Experience:
As Vice President of Business Development for Soho Digital International, Adi developed relationships with media providers and led the company's performance-based activities and media buying.
As Executive Director of Advertising for Random-Logic (888 Holdings, PLC) Adi managed the global media buying department, and developed the Affiliate Program and Affiliate Marketing Channel.
At ValueClick Inc., Adi was involved in marketing, sales and business development for the Israeli market, developing a local online advertising network and bringing in new publishers and advertisers to the ValueClick global network.
As the media sales manager for Babylon Inc., an Israeli software company, Adi managed advertising sales in Israel, Europe and the United States, later leading the corporate sector in Israel.
He holds a BA cum laude in Economics from Tel Aviv University.
Aviram Levi: VP of Search Marketing
Aviram manages all the paid search activities at XTEND, aimed at providing incremental traffic and revenue through search engine marketing techniques for both performance based clients and agency clients.
In nearly 6 years at Random-Logic, considered to be a world leader in its field, Aviram held several positions in the Online Advertising Department. From Marketing Analyst to SEM Advertising Director, he was involved with almost every aspect of the online marketing activities of this $1 billion company. With 4 years of search marketing experience in one of the most competitive and challenging verticals, Aviram is considered a world-class SEM specialist.
He holds a BA with honors in Economics from the Hebrew University in Jerusalem.
Gilad Amitai: VP of Client Relations and Performance Marketing
As VP of Client Relations and Performance Marketing, Gilad is responsible for the continual development and successful pairing of Advertiser campaigns with Publisher media. As a performance specialist, Gilad focuses emphasis on each client's goals and achieving their ROI goals.
Prior to his role as VP, Gilad was the Director of Performance Marketing at XTEND. Gilad was in charge of developing the performance team's activity and creating innovative tools and methods for analyzing and optimizing media buys.
At Soho Digital International, Gilad held several integral positions in a wide range of areas including account management and affiliate network management.
Gilad graduated on the Dean's List with a BA in Communications and Management from College of Management Academic Studies in Tel Aviv.
Currently, Gilad is studying for master's degree in Modern History at Tel Aviv University.
Erez Gross: VP of Media
As VP of Media at XTEND, Erez is responsible for the Media Department. He develops and manages the ad network's business prospects while leading the company's publisher relations. He spearheads the formation of new partnerships, and oversees ad operations management and business development.
Prior to his role as VP, Erez was the Director of Media at XTEND. Erez was in charge of building the media buying team and developing the company's publisher relations.
Most recently at IFP (Internet Forex Products), as Client Services Manager, Erez was responsible for customer relations and client services. IFP provides real-time financial data and trading platforms in a download-free environment.
Erez is graduating the MBA program in Finance at Bar-Ilan University, and holds a BA in Economics & Management from The Academic College of Tel Aviv-Yafo.
Dov Yarkoni: VP of Business Development and Sales
Dov is responsible for leading XTEND's business development and sales activities. With more than twelve years' experience, Dov has an extensive knowledge of online adverting, customer acquisition and internet marketing that is invaluable in the development and growth of XTEND.
Previous to XTEND, Dov was VP of Client Services at Amadesa, a leading website optimization and merchandising company. In this role, Dov oversaw strategic planning and consulting, creative services, production management and implementation, account management and customer service for all of Amadesa's clients including AOL Winamp, hi5, Best Buy, Petco, General Mills and Media Whiz. Prior to this role, Dov founded their USA operations and was the VP of Sales and Business Development.
Before joining Amadesa, Dov was the Director of the Consumer Division at Deltathree (NASDAQ: DDDC), a leading provider of Internet telephony solutions to VoIP resellers and service providers. Dov had P&L ownership and was responsible for e-commerce, customer acquisition and retention, business development, customer care and operations. Prior to this role, Dov was the Manager of Customer Acquisition for Deltathree, responsible for online advertising, search engine programs, and affiliate marketing.
Prior to joining Deltathree, Dov was an account executive for i33 Communications, Inc in New York, a full-service interactive agency and customizable ad-serving and tracking service provider. His clients included Sprint and GlaxoSmithKline. Dov also held other positions in Operations and Marketing consulting with Ergo Consultants in Israel.
Dov holds a Bachelor of Technology in Industrial Engineering and Management from Shenkar University in Tel Aviv.
